“We don’t label anyone else that way: chef and plus-sized chef, comedian and plus sized-comedian, doctor and plus-sized doctor. … So why women?”
Australian model Stefania Ferrario was tired of being shoehorned into the plus-size modeling market.
“I am a model FULL STOP," she wrote on her Instagram. “Unfortunately in the modeling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering. … I'm NOT proud to be called 'plus', but I AM proud to be called a 'model', that is my profession!"
Ferrario partnered with Australia’s host of The Biggest Loser, Ajay Rochester, to start the #droptheplus campaign.
She aimed to have women focus on their power as individuals rather than on their size.
Rochester, too, was frustrated by how she believed women had been hurt by the “plus" label.
Caption: “How the FUK can this woman be considered plus size? Any idea the kind of damage you (the media/fashion industry) do to the minds of young girls by even using those words with a picture like this? Where is there PLUS of anything. Anything less of her and she'd be a MINUS something. Seriously this is so ridiculous and harmful! This is not empowering anyone labeling her! “Laura Wells is proud to be a part of a body positive campaign." – shame on you news.com.au it shldnt be an issue at all. #curves #everywoman#beauty #bbw #bullshit"
“It's dangerous thinking and dangerous labeling and it's outdated," Rochester wrote on her blog. “We don't label anyone else that way: chef and plus sized chef, comedian and plus sized comedian, doctor and plus sized doctor, teacher and plus sized teacher. So why models and/or women? We are humans, we come in all shapes and sizes."
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