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Here’s What Men Think About Wearing “No Makeup-Makeup"

“I literally cannot stop looking at myself in every reflection that I pass.”

Jenny Chang / Jon Premosch / BuzzFeed

The term “no makeup-makeup" has been coming up a lot lately. If you read the phrase and think, “but that literally doesn’t make any sense…?" you’re not alone.

The term "no makeup-makeup" has been coming up a lot lately. If you read the phrase and think, "but that literally doesn't make any sense...?" you're not alone.

One guy who is VERY aware of the technique is Jake-Jamie, AKA The Beauty Boy. He's become famous for his tutorials on the subject.

The Beauty Boy / Via youtube.com

Here’s the dealio: “No makeup-makeup" is a beauty technique people use to give their face the natural appearance of looking like they’re not wearing makeup even though they are, in fact, wearing makeup.

Here's the dealio: "No makeup-makeup" is a beauty technique people use to give their face the natural appearance of looking like they're not wearing makeup even though they are, in fact, wearing makeup.

The main goal is to make skin's texture look balanced (not too dry or too oily) and to even out skin tone (get rid of redness from acne or purple tints from dark circles).

By the way, if you want to see the tutorial for the look above, check out Sona Gasparian's video here.

Sona Gasparian / Via youtube.com

It’s supposed to be invisible. And while plenty of people have mastered the look, some people (typically men) are very confused about what makeup actually looks like.

It's supposed to be invisible. And while plenty of people have mastered the look, some people (typically men) are very confused about what makeup actually looks like.

@Mick_ohara / Via Twitter: @mick_ohara


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